So he renamed AI to SI and decreed that all must use it, and whoever acquiesces is loyal and everyone else is a traitor?
Surely there are less embarrassing ways of doing that sort of thing...
It's meant to be embarrassing, that's part of the control strategy. Once you start doing embarrassing things on Trump's behalf, everyone will know you've done a shameful thing, and you can only escape the shame by digging your way deeper into his cult where it becomes a virtue.
That's pretty par for the course - at least, as far as authoritarian regimes go. It's getting very difficult to think of the US as anything but, at this point.