It's a bit more than a need to stand out. It's a recognition that the definition of value has moved.

If a thing is no longer difficult to perform or to produce, then I might still employ or consume it if it's useful, but I will no longer value it. No matter how useful a potato is, it's not worth any money, time, interest, effort, emotional investment, etc. Even though in a vacuum it's almost like a magic ultra utility food, most useful and valuable thing ever.

Same for countless mass produced utilitarian goods like plastic bowls and basic computers.

I don't want be an injection molded cup or a potato not just because they aren't rock stars, but because they aren't valuable enough to be a person's identity or livlihood at all, even a basic unassuming workman's.