There are typically two words for every act in English - the positive and negative spin (bribery, lobbying). Lobbying is lobbying because the elites consider it to be within the bounds of fair play. In some sense it isn't bribery because bribery is the act but when it is illegal.

And although lobbying is generally bad public lobbying is a much healthier equilibrium than what a lot of countries do - everyone playing pretend that the government officials are acting out of some sense of noblesse oblige and there aren't powerful interest groups. Humans don't work that way, they've never worked that way and the whole idea that they might is quite likely a propaganda campaign by some very ugly people who would never be allowed to hold power if there was any level of public debate on what they were doing.

There is a huge issue here that alternative approaches must address - if wealthy, powerful people can't get what they want within the system then they'll destabilise the system until they can. The poor and powerless have, over the millennia, proven far too disorganised and unprincipled to stop the wealthy and powerful. It is almost always factional conflicts between wealthy, powerful people that move the status quo around.