I don’t know if this particular display is magnetic particles or not, but epaper is not synonymous with eink. Something can be called epaper and still be lcd based. So I feel the video is misleading by declaring epaper is particle based.
Technically true, but I'm pretty sure the great majority of "e-paper" displays are in practice electrophoretic displays, most of which are made by the company E Ink.
Some 15 to 20 years ago there were a lot of other companies trying to create reflective (= e-paper) screen technology based on principles other than electrophoresis, some with native color or fast pixel response times, but they all closed shop.
The only other major type of e-paper that is still used is simple reflective greyscale LCDs. These are not bi-stable but achieve fast pixel response times. The main disadvantage is that they have significantly worse reflectivity, resulting in rather greyish whites.
Ok I'm confused now. So is this thing considered epaper, eink, both or neither?
Is one a subset of the other? If so which is the superset?