You don’t suppose it harms the billionaire oligarch shareholders more than the pizza shop that happens to run a website?
The billionaire tech oligarchs are owners of other Russian big tech, and they all have their own data centers. Some of them also have their own cloud services, so if anything this just redirects the money to them from Yandex Cloud.
Not having access to your pizza shop's website still beats having your restaurant bombed while you are there for take-out.
https://unn.ua/en/news/the-russian-attack-damaged-a-restaura...