I was struck by something else about Beyond All Reason.
There's a popular Starcraft 2 commentary-and-gameplay streamer, Winter, who spent some time posting commentated BAR games. Videos from this period include direct pleas to his audience to take more of an interest because it's a better game with a better development model.
Then he took BAR off of his main youtube channel because that didn't work. He now seems to operate a separate variety channel with some BAR content.
I think about what this says about the role that marketing plays in people-in-general's choice of pastimes.
Starcraft 2 is a 16 year old game that's a sequel to a 28 year old game. In my limited exposure that's a crowd of people who know what they like and want to stick to what they know, not a crowd of people looking for new things. Probably one of the most now-marketing-resistant groups you'll find. Marketing in 1998 may have been able to change it, though. ;)
Also bunch of vids by a guy called drongo. Haven't seen any recently (7 months) though
I think this says more about how the youtube algorithm works and how people want it to work.
I can't speak for everyone but at somepoint I find myself wanting to watch a sc2 game so I "turn on" wintersc's channel. Because I want starcraft. It doesn't really matter how good BAR is if I'm looking for sc2. I might want to watch BAR at some other moment, but that's a different behaviour mechanism, if you see what I mean.