> they have always been about the tracking itself!

Actually they are about reading from or writing to terminal equipment of user that is not done for "sole purpose of carrying out the transmission of a communication over an electronic communications network" or "strictly necessary in order for the provider of an information society service explicitly requested by the subscriber or user to provide the service". Some safety-related exceptions are possible via ePD Article 15, but those need to be separately added to the local law. That's why things like functional cookies require consent as well.

Of course there is also the GDPR layer on top of this.