> "it just works"

That ship has sailed a long time ago.

Most people still hanging to that part have already built a whole way of life around the Apple ecosystem and the boundaries and how to work around them have become second nature to them.

The iPhone is now near 20y old, the world also changed, most got enshitificated, and looking at kids and elderlies dealing with their iPhones and macs none of it "just works".

Looking at Japan, it was the bastion of iPhone predominance, but I'm the latest numbers 30+ yo gradually got off the train to move to android as their phone is just becoming another tool to them.