Well, it's the rest of us paying the price, they're reaping the rewards.

To quote the wise Lord Farquaad: "some of you may die, but that's a sacrifice I'm willing to make."

Or they tell themselves the usual stuff - if they didn't do it then someone else would, technological progress is inevitable, etc.

Pretty sure they're not the ones paying the price.

And they're doing it for your own good!

"just accept that bad things will happen to you peasant"