Of course the bigger question is why a refrigerator is even a "connected device".
So they can monitor if something goes wrong, have a tech troubleshoot and deploy with the right parts.
Modern HVAC and fire control b systems for buildings are often connected now as well
Because it is cool! (pun intended)
For the same reason, we hardly have heating meters in Germany that aren't wireless connected to the maintenance company.
To save costs doing maintenance trips to check their state.