They just ran out of ideas, or just looking for more ways to squeeze some money. What's wrong with an iPad??
I just bought an iPad Pro in Canada
It was $2800 with tax and a keyboard!
Nothing wrong with iPads They are just expensive
This is $350 in Canada. Literally free compared to everything else Apple sells!
Maybe the right way to think about this is more "Alexa + a screen" than "iPad that doesn't move or have a bunch of apps".
Pricing is kind of in between those right?
It's cheaper.
Not made for this, doesn't have good speakers, doesn't have all the surround sound features that the airplay products have. Doesn't have multi user support. These all could be solved by improving the iPad (increasing price drastically), but why do that when you can make a specialized product that is cheaper than an iPad for those who want it, instead of charging everyone for some stuff they won't use?