alt Hacker NewsI suspect this might be the beginning of a new turn for Apple strategy under Ternus: more satellite hardware that’s cheap(ish) compared to the flagship devices & locked down, reliant on your iPhone to do anything useful, pushing you to use exclusively Apple services rather than 3rd party ones. The App Store strategy is a thing of the past.
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Yeah, this is interesting to think about.
Maybe it's a bet on LLMs/Siri AI as well: all of the not-iPhone devices become more useful if you can control them well with your voice.
I think people do feel some tension about staring at their phones all day and like the idea that the phone can stay in the pocket or on a desk while stuff like the Watch and maybe a HomeView or a HomePod could cover a lot of the little usages along the way. (I'm not sure people would ACTUALLY use them that way, but I could see it driving some sales.)
I could see that.
Apple wants to design the best UI for everything and be the front-end to everything their users interact with.
Home automation is a good place to gain market share among their upper income clientele.