I’ve been using an Apple TV since ~2014 I think. Upgraded to the 4K version on release (2022 version).
Really nothing beats it, especially if you are in Apple ecosystem but even if you are not, it’s a million times better than the messy android tv with full of ads and bloat.
That being said, I don’t see a reason for us to upgrade to this version.
The reason will be that the older, less expensive Apple TV 4k will no longer be available. There's really no other reason. This is a price hike, plain and simple.
But more conversational AI, that doesn't inspire you?
My Android TV has a non-default launcher with no ads, and I can sideload apps to get things like Youtube with sponsorblock baked in. Going to Apple's locked down system seems like a huge downgrade to me.