I want to challenge that metaphor a little bit and ask the question: who did sell the shovels in the California gold rush? Can we name a company, or a person, who amassed great wealth and fame for doing it? Can we name a company that survives until 2026, still selling shovels or excavation equipment, still famous for their big break in 1849? I don't think so.
However, I can tell you someone who fits all those criteria: Levi Strauss. Strauss founded a company to sell dry goods, as well as tents and jeans, and eventually specialized in those denim jeans. Levi Strauss became a household name and an enduring success of the Gold Rush.
Therefore, I say that this motto is flawed; so let's correct it: "In a gold rush, sell the work clothes!"
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I want to challenge that metaphor a little bit and ask the question: who did sell the shovels in the California gold rush? Can we name a company, or a person, who amassed great wealth and fame for doing it? Can we name a company that survives until 2026, still selling shovels or excavation equipment, still famous for their big break in 1849? I don't think so.
However, I can tell you someone who fits all those criteria: Levi Strauss. Strauss founded a company to sell dry goods, as well as tents and jeans, and eventually specialized in those denim jeans. Levi Strauss became a household name and an enduring success of the Gold Rush.
Therefore, I say that this motto is flawed; so let's correct it: "In a gold rush, sell the work clothes!"