Google has always aggressively promoted Chrome, too. The promotion is just invisible to most people since most people run Chrome.
If you visit a Google property using a Gecko or WebKit-based browser you'll get hit with banners nudging you to switch to Chrome and Google's iOS apps ignore the long-available default browser setting when linked are tapped, prompting you to choose between your default browser and Chrome even if you don't have Chrome installed.
And then there's the whole thing with how Chrome for Android conveniently never gained the ability to run even pared-back MV3 blocker extensions. Massive conflict of interest there.
I wish Google were called out for this stuff way more, but more often than not they're given a free pass.