Is it poisoned or are they simply taking more drastic steps to maximize their earnings per mille given that user behavior for many of their most lucrative terms is likely shifting towards LLM conversations? With less search diversity, there may be higher ad CTRs, plus higher organic search traffic/visibility will typically lead brands to spend more on paid clicks as the free clicks are correlated/subsidize the paid spend.
alt Hacker News
Is it poisoned or are they simply taking more drastic steps to maximize their earnings per mille given that user behavior for many of their most lucrative terms is likely shifting towards LLM conversations? With less search diversity, there may be higher ad CTRs, plus higher organic search traffic/visibility will typically lead brands to spend more on paid clicks as the free clicks are correlated/subsidize the paid spend.