A common example is if a journalist gets a tip off and is about to run a story. Being a good old fashioned balanced-reporting type, they call you and ask you for a comment, but rather than giving them your side of story you slam the phone down and blast out a press release before the journalist can even publish.

(Or maybe you stall them on the phone while scribbling a note to your PA saying “BUG STORY LEAKED TO VALLEYWAG PUT OUT COUNTER PR GET AGEAD OF STORY” hoping to get a tweet out before the ValleyWag gumshoe gets off the phone.)

(Or maybe you keep a notion.so page pre-filled with all your secrets and each one has a BURN button next to it, ready for you to tap when ValleyWag call up for a comment on their upcoming exposé in re: PR/Disasters/20206090500039.md)