alt Hacker NewsMotorola uses pantone colors but I think the color is the least of their issues: https://m.gsmarena.com/motorola_signature_27_5g-14955.php
It turns out after a second of searching it's not really about that. What it is about I do not know how it helps the phone.
https://www.pantone.com/na/en-us/color-systems/pantone-color...
It's a standard way to ensure that different printers print the same colour for branding purposes (unless of course, one is large enough to formulate and dictate one's own colour à la Coca-Cola and their red).
c.f.,
https://www.goodreads.com/book/show/1928117.Four_Colors_One_...
(or some similar text on 4-color process)
And of course, we all owe a great debt to Willis Carrier whose efforts to regularize temperature and humidity for the sake of consistent and accurate printing colour reproduction resulted in the invention of air conditioning.