alt Hacker NewsThe Economist is so good in this respect.
A smart, very good writer will write something and get to the point quickly. Articles are mostly a page or less.
Writing like that respects people's time.
Many bloggers could do with writing things more briefly.
The author of this piece also makes a very good point that often long pieces go into weird corners of their own argument without thinking about their own assumptions.
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It's all about understanding the medium. The Economist makes a wide-ranging, newsstand magazine that isn't too far different of a medium than like a weekend Financial Times paper. I think blogs, or free-ish or frequently publishing substances, naturally slot into that kind of medium where you want to pack the most info and analysis into a deftly concise format.
If you want to write long form, please use a medium where that is naturally part of that medium. Quarterly magazines, books, full length investigative pieces, etc. An important part of WHY longer form writing works in those media is that the author is understood and expected to have devoted much more time and work into it, and doesn't output content so frequently. In other words, respect the axiom that the medium is also the message.
When I open a general article and it starts with things like:
In a cold autumn in 1967, a barely awake scientist in the now defunct Institute of XYZ thought he'd go through his lab notes as he has done for the past 3 years since leaving the serene setting of the University of...
I immediately close it.