alt Hacker Newshow will the age of the browsing person be evaluated without checking for IDs? or do kids still get profiled, but if they get profiled and determined to be a kid you can't serve them ads? we could also teach kids at school how to install adblockers.
i'm all for it if we expand it to banning ads in all virtual and physical spaces of Switzerland :D (or at least inside of public transport, i hate how distracting and useless these freaking ad-panels in buses, trains, trams etc. are).
EDIT: okay per a different article[0], social media platforms and search providers have to analyze if their service enhances risks for minors, and do something against it if so. and "big platforms" shouldn't be allowed to serve personalized ads to kids. so they'll just serve unpersonalized ads to kids then? bwoah...
[0]https://www.srf.ch/news/schweiz/kommunikationsplattformen-bu...
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I was thinking that based on the profiling itself. So if you profile that the user is 18, you cannot serve them profiled ads.
You can also not build marketing campaigns based on profiling technologies.
So an advertiser would not be able to advertise a toy with a marketing strategy based on bidding on users that watch MrBeast and Minecraft videos
Can't wait for every website to show you "before you can view this ad, verify your age by logging in" banners!
Realistically, lawmakers know that ad companies know which age cohort a user is in. For companies like Google/Facebook/etc. this shouldn't be too much of an issue, they already know your age when you make an account.
And if they cannot determine what vulnerable groups they're not allowed to show profiled ads, maybe they should disable profiled ads by default until you sign in. Everybody wins!