alt Hacker NewsThere's been a lot of recent swiss efforts to curtail advertising. Off the top of my head:
- Zurich's parliament voted 58–57 last year to place limits on outdoor advertising (have 2027 to come up with implementation)
- Bern fully instituted the ban but reversed course over revenue concerns
- Vernier & Lancy have banned billboards
They certainly seem to have the appetite to reduce the size of the industrial advertising complex... but there's clearly some successful industry pushback (like in the case of Bern). Curious to see how this profiling shakes out. Hard to make a revenue loss argument so I'm guessing it'll pass.
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Hamburg in Germany had a city referendum to ban all public animated/screen ads in 2025, but they didn't get enough people signing it (got 50k votes, needed 65k).
Billboards on the information superhighway
What happens when the billboard company also makes cars, sells fuel, maps and so on
I'm a bit surprised there weren't already limits on outdoor advertising in Zurich? There certainly are in most place in Germany for example...
That's good: billboards ruin our cities.