to quote myself, "that's the lesser problem".

if the goal is to protect kids and you determine who's a kid by looking at what they're watching instead of who they are, then it seems like political flag-waving or a half-baked approach, as you'll guesstimate who's how old.

which means you have to profile everyone and not serve statistical kids ads, or require ID checks, both solutions being clunky and weird as well.

you could just not profile or serve personalized ads to anyone, no matter who they are, how about that? easiest solution. but of course that would mess with ad-sales profits or whoever feels disadvantaged by that approach.

and in the end, kids don't have Interessensvertreter in the Bundeshaus.

EDIT: also, this whole idea is literally a "won't somebody think of the kids?", not sure why you point that gun towards me instead of Monsieur Rösti.