alt Hacker NewsThey're a premium brand, not a luxury brand. That's an important distinction.
Dell, HP, etc. all have premium products as well as their economy ones. Apple just doesn't do cheap and economy products.
When that gold plated Apple Watch came out, you could feel the discomfort. That's luxury brand territory.
Even the most expensive Apple Watch isn't in that "luxury" category anymore.
Replies
kridsdale1 • today at 4:40 PM
Somebody listened to the Acquired episode on LVMH!
Which is why the fitness and (for the apple watch ultra) more extreme and expensive sports like mountain climbing and diving are featured. You get the luxury class of people without looking out of touch with the premium class of people.