This 40 hr/week need to be combined with
1) Increasing job/economic insecurity.
2) Prices rising faster then income for majority of population.
3) increasing commute time around employment, activity hubs
4) kids activities/sports are now taken as seriously as work project deliverables. Previously it could be just gifted kids in school teams now with pay-to-play a lot more kids are involved in "serious sports".
I don't know about the sports. It's probably more serious now. Youth soccer is a whole thing that didn't exist at all when I was a kid. But lots of kids played Little League or basketball or football back then (1970s). "Travel" teams were probably not as common, but I was not a sports kid so I don't have a lot of direct experience. There were also swimming lessons, music lessons, Cub Scouts, a lot of other kids activities. It wasn't all just hanging out at home.