yeah, either they discount it enough to look worthwhile to someone, or they keep it and take the risk. Risk assessments are inherently subjective, so both parties can think they're making a deal.
>We lent £1,000 to John Sozzleby at 10%. We quantify the risk level as “iffy”, which is 42.6 qualm points above "dodgy". and are willing to sell you the debt for £700. its a great deal!