Aside from the fact that $15M is couch change for these companies, and aside from the fact that this project is hypocritical and self-serving (as explained by many other posts), the whole idea of naming a supposedly large sum of money in a headline in order to impress is just silly. Whether a project is successful or worthwhile has little to do with how much funding may be lined up, and throwing numbers around is often just a smokescreen for poor planning and execution.