Too sweet. Much would rather p-nuts.
Same. All these snacks have added sugar or oils, I'd rather have something simple.
Came here to say this. I thought I liked them when I was given just one packet on the airplane. So I bought them at Costco when I saw them there. It's been like two months since I bought it and I barely finished a third of that because it's too sweet.
They're also very chocolate-deficient and therefore not worth my time. Life is too short for anything vanilla, shortbread, or sugar cookie adjacent (which I recall Biscoff to be).
I understand that this is a blazing hot culinary take and might be the most controversial thing I've written on HN. Before downvoting please consider that this isn't elitism or opinion - everybody the world over deserves the joy of flavor in their confections instead of cloying bland sweetness. Embrace variety and live your life. Throw your Biscoff in the trash and buy some Tim Tams or Thin Mints.