nah, you'll never get there that way. Even if there was willpower to do it legislating these things is too hard.
What we need is some greedy lawyers and civil liability. Find a campaign that infected enough individuals, fire up a class-action lawsuit against the website on which the ads where actually shown (not the ad provider).
If they win the landscape will change. It would set a precedent for civil liability for infecting your users even when it's not your content directly. That would likely spook the shit out of the market, security becomes a feature.
Why the website instead of the ad provider? The website didn't server the ad. The ad provider did and should be the responsible part to ensure what it provides is not malicious.
Attacking a single website does nothing. If you bankrupt the site, there are millions more sites. If you attack the ad provider, bankrupting it, and shutting it down, millions of sites are now protected.
Your logic just doesn't compute
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> What we need is some greedy lawyers and civil liability. Find a campaign that infected enough individuals, fire up a class-action lawsuit against the website on which the ads where actually shown (not the ad provider).
Laughable. As countless class action lawsuits have demonstrated the victims are never made whole (https://instituteforlegalreform.com/wp-content/uploads/2020/...), the criminals get a slap on the wrist fine that is a tiny fraction of the profit they made doing crime, and the lawyers walk away with pockets filled with cash while nothing changes. (https://link.springer.com/article/10.1007/s10611-024-10170-w)
Fine's and class action lawsuits don't work. Throw some CEOs in jail and things will actually change.