I get it, but everything is ideological -- whether you want to hear about it or not.

In a world where software exerts considerable control and influence over peoples' lives, your ability to insulate yourself from that influence is a priveledge. Software IS ideological. Free software was created so people can have the freedom to share and collaborate on their own terms. There is an extent to which it gets extreme, but without the GPL we would live in an even more monopolistic "free" market hell world than we already do. That's a moral obligation that spawned a practical one. If no one ever took a moral stance because you find it annoying, the world would be an objectively worse place.