Businesses need more than just cost per image than a raw ChatGPT subscription doesn’t give you.

There’s also workflows around non-frontier models that make sense, especially at-scale (think internationalization of a marketing campaign to 200 countries across different media formats). A lot of the same rules that apply to LLMs apply to diffusion. The same argument could be made around Codex/Astra/Sol and many people are happily paying for tools like Devin/Cognition.

But I agree with you that if you are not careful, the subsidies from big labs can eat your business.

EDIT: I hope you’re enjoying Krea 2! What GPU are you running it on?