> until I became a business owner in the generative AI world, and until other competitors and people in our space start doing sneaky practices that, verifiably, hurt your business and you’re forced to defend yourself.

As a serial tech entrepreneur with a few decades of hands-on experience both in my own startups and also spending some years as a VP / product group owner inside an F500 acquirer, you may want to think more deeply on this. A hidden downside of modern A/B testing analytics is how easy they make it to min/max short-term gains while masking delayed and second-order effects.

In this instance, no doubt the analytics show this bumps ASP in the short-term but those analytics can't show you the downstream impacts. These tend to accrue over time creating an overall drag on the business that you have no way to identify. A good case in point is how Adobe successfully min/maxxed their way to a large portion of their customers either not trusting (or hating) them. The brand damage is now likely irreparable. Do what you must to make payroll but you're on a slippery slope. Be careful you don't let 'any dark pattern is okay, as long as it's legal and works' become status quo. The consequences can accrue faster than you can exit.