alt Hacker NewsThis exactly. The "harness" for consumer is not well defined but likely quite sticky if someone can build one. Meta is better positioned with its reach of whatsapp etc unlike anyone to try this.
Meta being meta, will likely run this as an "experiment mode" for 6 months to an year and if it does not work scrap it all and move onto the next thing.
There is a risk ofc muse does not work. But there is a good chance that with the ridiculous number of product teams doing A/B testing with insane number of people already on it, something will emerge that is interesting in a way it never could for their erstwhile Ar/VR foray.
The field is changing weekly at this point. Meta, OpenAI, and Anthropic have the most distribution right now so any can take this spot.
So why would you lock yourself in? They want you to lock yourself in, but if you build your own system, you won’t be. A layman will just use what’s best and get himself locked in, but they might be using an inferior model.
AI is a force multiplier. Doing the right thing with the right expertise is yielding dividends.