I have been self hosting for over a decade and recently have seen more people in my circle doing that and I have been helping them.

At first it was hard but then i made it into a product. I am working on Tarvis.io which makes self hosting accessible to non technical users as well. It comes with installation assistant, ssl domains and backups inbuilt into it.

You can install open source apps from a catalog or drop any github repo and it installs and run it for you.

With Tarvis, I have been self hosting more since I am able to install and delete apps with one click, it makes it easy to try things.