alt Hacker NewsFollowing a loss of over $250 million (equivalent to $2.72 billion in 2025 dollars) on development, manufacturing, and marketing on the model line, Ford quietly discontinued the Edsel brand in November 1959, shortly after the 1960 model line was introduced
Edsel was definitely riddled with unforced errors, but perhaps most importantly they launched into a recession. Especially for a car targeted at aspirational middle class, cars are notoriously sensitive to recessions.
Quite different from launching a failure into roaring consumer spending and cheap debt.