The regular game buyer has more games than they can possibly play. Some people are focused on maximizing enjoyment-dollars/hour, but I would posit that an excessively long playtime is a detriment to most gamers.
I have been turned off from a few JRPGs with such high playtimes that they have no respect for the player.
Exactly, until my 20s I enjoyed long games. Now, I have a family, I have other things competing with my time, I want something that is tight with barely any fillers that deliver a good story. My most memorable recent games all delivered on that: Forgotten City (8 hours to finish it completely), Carto, A Juggler's Tale, There Is No Game: Wrong Dimension, ...
While I do enjoy longer games like Yakuza, etc, I really enjoy being able to play through a game in 1 to 2 evenings.