A local magazine did a test on ice cream cone melting. Some of those were still intact looking after sitting open at room temperature for an hour. Hooray for additives! So it's not a fundamentally new idea. These have to be safe to eat so maybe not too harmful for environment, though you never know.
Some parts of the world use ice roads and have struggled with warm winters. Maybe this could be used to improve the strength and extend time in the spring.
Which additive were they using? This article [1] use poliphenols, that are very different from the modified celulose in the top article.
[1] https://thisismold.com/uncategorized/the-science-behind-the-...