I have an old reddit account with a lot of karma. I once got an offer for it, I believe around $2,000. Maybe that offer was a scam, but people seem to be contacted to buy their accounts. Its incredible to me how much this is being done by deep pocketed marketers, and I imagine botnet operators working for heaven knows who. This something not talked about much but buying up and re-branding accounts with established viewership or high-karma happens a lot.

I have seen it politically and part of shady marking. I read the girlsgamer sub on reddit and I remember a big influx of "I'm a woman and I support (current game with sexist elements)." Back then you could see everyone's post and comment history. You could see these accounts went quiet a year or two or three ago and their history was very male coded, then came back on-line recently pushing culture-war narratives and describing themselves very differently than their original posts and comments.

I also saw the same thing with some suspicious right-wing posts on some political subs I'm on. Just an old account that had little to no political posting history suddenly coming alive and posting non-stop politics.

I find it interesting and suspicious reddit only started allowing hidden profiles after this and when people started pointing this out.

I think its safe to say all social media is badly compromised and gamed by monied interests.