alt Hacker NewsSure, but the goal of science is to distill these variables down into a model of what matters. Define a reference contact patch that's supplying the heat, and you've suspended all of the concerns about single core vs multi core. Then for more in depth articles, there could be a few to represent single core (smaller area), multi core (consumer processor), and multi core (larger server packages). Same with the airflow over the secondary parts of a cooler.
Another in depth article could then even analyze CPUs and how they themselves differ from that reference contact patch, and their own thermal resistance from each core to their surface.
And yeah, I know this is more work. The point is that doing the work allows the results to be used and compared across articles, even when some things are subtly different (eg contact patch). The problem is we're missing a strong incentive for these things to be objectively comparable, rather than having to read article after article and getting tripped up in the details.
The incentives aren't there (in my opinion) because the average person doesn't actually want to see that level of info. They're reading (or more likely, skimming) these sorts of reviews to have someone tell them what they should buy. The reviewer could go into a crazy amount of detail to figure out all of the thermal characteristics of the thing they're reviewing, but in the end it won't make a lick of difference compared to doing "just enough" and recommending something "good enough." Especially when, in most cases, coolers on the market these days are either "good enough or better" or "junk" and it's not hard to tell them apart.
There are exceptions to the above, like GamersNexus, who do take a slightly more scientific approach to things, but at the end of the day, most people don't care.