Don’t underestimate how much of their success is due to unusual internal advantages over competitors.

They spent decades learning to eliminate a 1000 headaches for themselves, and many for their customers, by accumulating vertical integration:

The co-design of their own comms, processors, devices and OS variants. Their own integrated supply chain and sales channels.

The better the results, the more invisible or clock-like their delivery.

Very easy to overlook. But nobody can match them on their terms.

(Nintendo also applied a unique set of internal advantages to generations of successful devices: vertically integrating humble components, highly scoped software, a strong theory of fun, and deep branding with novel polished interfaces.)