> I am personally not a fan of pure concept products that exist only to polish the company’s crown

I am. These machines push the limits of prevailing technology. Strong organizations set stretch goals and pursue them regardless of market viability. Sometimes they share this with everyone, and convention has named this practice "concept" cars. I appreciate when they take the risk to do this. And when they do it well, credit is deserved.

There are real engineers and technicians behind this. A lot of them. And they will tell the story of this event for the rest of their lives. I've known a number of people with such stories. They're among the best people I've ever met.

It is possible to exist without cranking the cynical knob to 11 at all times.