This isn't alcohol with it's obvious deleterious effects. This is gambling, where the activity is hidden like cancer, until it grows into devastation to entire families.
> its much better to regulate vices then prohibition
And applied to gambling, this seems like an conjured argument, so oft repeated it has morphed into a platitude. I'm not aware of research that indicate that having the state safeguard gambling improves society in a quantifiable way - the lowest possible bar of "much better".
The gross proliferation of gambling ads certainly feels far removed from any notion of watching out for society's well being.
My knee jerk reaction was "Okay, let's start regulating with banning advertising of sports betting apps." because according to this article they are essentially targeting kids with it. Valve/Steam certainly contribute their fair share to normalizing and promoting gambling to children.