Indeed. One could reasonably argue that viewing ads on Amazon plausibly lowers the cost of goods served, just as connected TV targeted advertising allows very low cost TVs. I think that’s quite believable. Given that, I’m a free rider, somewhat like a software or media pirate.

Not outlandish. The prices are a big motivator and I wonder how much they’d have to charge me to compensate. My agent probably sees the sponsored results before it sees the other results but that is probably considered insufficient compensation.

I think I’ll keep doing what I’m doing but primarily because if the world is forced to charge higher prices to compensate for the lack of advertising I think that isn’t an outcome I particularly am upset by. It passes a Categorical Imperative Test, if you will.