Agreed. I'm not someone who usually has trouble with comprehension, yet when I hit the paragraph which starts "I'm not saying...", I realized I still didn't know what TFA is saying. Based on the title, I expected it would lead with some clearly stated reasons why "Personal software factories are a waste of time" perhaps followed by examples and supporting facts.

Instead, TFA begins addressing objections and potential misinterpretations before even making it's case.