Exactly. As for the article itself, I would take with a grain of salt as the author's previous company built some sort of software factory. I think we can give them the benefit of the doubt and move on.

With that out of the way, I think trying out developing software-building automation is a great learning experience, regardless of the final outcome. Beside [re]learning various ropes that might have been modernized recently, you are likely to end up with bonus [possibly tiny] helper tools that you can carry into your other software development projects. Or you might learn new [non technical] disciplines around software development life cycle.