See also the legal drama over someone trademarking "NATO strap" for watches:

* https://mgbwatches.com/blogs/journal/why-we-re-phasing-out-t...

* https://timeandtidewatches.com/trademark-wrangle-over-nato-s...

* https://www.crownandbuckle.com/nato-strap-history

* https://www.nato.int/en/about-us/nato-history/history-by-the...