SSO is a core security feature, not a value add. I do not mind charging extra for say SCIM or advanced RBAC. I have a different view to business than most SaaS apps, and feel when you bring value and delight to the customer, they take you as a trustworthy partner and want to grow with you. Trust is very important and I feel so bitter paying Bitwarden, Adobe, and all the other enshittified stacks that 30-100% uplift on the base plan to get SSO. I also love my homelab stuff and it's a sour taste when I need to set up some system with local auth. yeah, maybe some nerd's A/B test show charging SSO makes more money, that's a shame and I think long term it's simply harmful (and probably less profitable due to my comment on stickyness and delighting customers being good business sense).