> I'm sure it's trivial for somebody who has studied communication or contemporary linguistics…
But you know what you like, and you know what bothers you, and the good news is that you don't have to one-shot a solution. You can create a skill and refine it over time. As you test and/or use it, identify copy you don't like and tell the LLM what you prefer instead, and ask it to distill and generalize that feedback into the skill.
I know what food I like, but that doesn't at all mean I know how to cook it.
Writing is similar. I enjoy well written texts, but that doesn't mean I can write them myself, or can tell an AI how to write in that way.