Articles like these are trite bullshit. Loads of great talent across the greater world of art that goes unrecognized. Nobody would call it good taste because hardly anyone can recognize it as such.

Taste doesn’t matter when slop puts food on the table.

Write the article you’d rather write: how to make money. That’s the main slant here of wanting to have differentiation. “Taste” was a marketing tool by Jobs telling people what they wanted to hear. This is why it’s called people management. You calibrate output based on input. If someone is receptive to being complimented, you give them a compliment while taking their money.

Don’t beat around the bush.