Of course. But when you see text in the descriptor of a satchel on a satchel seller's site, you contextualize it as marketing. If you saw the same text in a textbook on the history, design, and manufacturing of satchels, you would contextualize it very differently.
When an LLM is the lens through which you view that text, you often don't have the context of where it came from, and the LLM is often really bad at filtering trustworthiness based on context when retrieving information to answer a query with.
I wouldn't go to a random site with a sketchy URL to get the customer service number for my xyz. I'd go to their official domain. Thus successfully navigating the treacherous waters scammers attempt to muddy.
I agree and finding "official domains" is an interesting problem in and of itself. I wonder if PageRank like weights of input data would help, or some web of trust-like idea to prune blatant spam websites.
Yea if you ever want to test how gullible even latest SOTA models are ask it for financial advice on a specific IPO and watch it vaccume up sell side nonsense and spew it out back to you as absolute fact.
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There is nothing stopping us from adding the ability to understand the context of information an LLM consumes, too, right? The same process humans use to assess data reliability could be taught to an LLM?