> Isn't all of this true for a human-used internet as well?
Yes, but if you read this "semantic" info directly from a site, you can judge the site and its potential biases, and decide for yourself "this sells Louis Vuitton, of course they will praise their handbags". Or to pick a more extreme example that nobody would ignore, if you somehow land on an extremist website spewing racist crap, your alarms will surely trigger by anything they say.
But through an LLM this gets whitewashed and presented as authoritative and "neutral", when it isn't. You might know not to trust the LLM either (if you're paying attention; we all have our unconscious biases) but I bet you most people will be caught off guard.